What we do

Frankly, it’s not clear what “luxury” is anymore. It’s a term that’s overused to the extent that it’s meaningless. Or it’s avoided like the plague (while being secretly chased after.) What began as a people centered endeavor has become the luxury industrial complex, increasingly driven by profits and growth, rather than by any sense of value, or values. Of late, consumers have cottoned onto this: to paraphrase the excellent author Dana Thomas, luxury has lost its lustre. And its relevance. And increasingly, its customers.

Where are you in that journey? And what will you do about it?

In the emerging world of luxury, it’s no longer about big ads, influencer campaigns, tentpole events. It’s about relationships. And meaning.

Collective Work partners with luxury and adjacent brands in the home and hospitality sectors to reimagine and re-contextualize luxury for a modern age.

Our services